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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) |  | Authors: Thomas Tullis, William Albert
Publisher: Morgan Kaufmann
Category: Book
List Price: $49.95
Buy New: $22.90
as of 7/31/2010 08:09 CDT details
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New (24) Used (13) from $22.90
Seller: Textbook_TBS
Rating:  13 reviews
Sales Rank: 13390
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 7.4 x 0.6
ISBN: 0123735580
Dewey Decimal Number: 303.4834
EAN: 9780123735584
ASIN: 0123735580
Publication Date: March 31, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
. Presents criteria for selecting the most appropriate metric for every case
. Takes a product and technology neutral approach
. Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
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| Customer Reviews:
Showing reviews 1-5 of 13
 My new favourite reference book July 10, 2008
Smith (Sydney, Australia)
9 out of 9 found this review helpful
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.
I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
a "must have" for usability practitioners May 3, 2008
LLD (Northern Virginia)
8 out of 8 found this review helpful
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.
I would rate this book as a "must have" for anyone that does evaluation.
Most comprehensive book I've found about measuring usability May 8, 2008
Jaromad (Madison, WI)
11 out of 12 found this review helpful
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!
I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!
In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
Know your chi-square from your confidence interval July 25, 2008
Locke (Waltham, MA United States)
3 out of 3 found this review helpful
Measuring the User Experience is a good resource for practitioners who aren't well versed in making their user studies hold up statistically. Even if you're focused on qualitative usability tests with small numbers of participants, it's important to be aware of what you're not testing. The book also includes useful advice on judging nonverbal and emotional feedback from participants, and presenting results clearly to stakeholders.
Best stats book for usability...ever December 17, 2008
Avram Baskin (Lexington, MA USA)
3 out of 3 found this review helpful
One of the most useful books in my usability library. The statistical analysis discussions (and the rest of the book) are extremely easy to follow. Unlike most books on statistical analysis that I've come across, this book is written with statistical novices in mind. Although the book is primarily about what the title implies, as a bonus there are chapters about how to design a usability study to accommodate data collection and analysis. I recommend this book to anyone who has to analyze usability data.
Showing reviews 1-5 of 13
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